Swiss watches are synonymous with quality and class, and the one name that is on everyone’s lips is Rolex. However, the luxury watch market does not just consist of one brand. Despite their dominance in terms of reputation there are other companies that are lesser known among the general public, but to watch aficionados are equally well or better considered. Despite their dominance in terms of reputation there are other companies that are lesser known among the general public, but to watch aficionados are equally well or better considered.

AudemarsPiguet

Audemars Piguet were founded in 1874 at Valee du Joux by Jules-Louis Audemars and  Edward-Auguste Piguet. Among other innovations they developed the first skeleton watch in 1928.

Blancpain

Blancpain was founded by Jehan-Jaques Blancpain in 1735 at Villeret. They have the recommendation of using only one watchmaker to build each watch, and make relatively small numbers of watches per year.  They may not hit the sales targets that unanimously known brands can afford, but the exclusivity makes the watches even more desirable to some.

Franck Muller

Franck Muller started making watches as recently as 1983. His watches are inventive, and there is a regularly launched ‘world premier’ where his patented world firsts are put into production. Whilst Mr Muller maybe a newcomer to the watch world, relatively speaking, the company produces some of the finest pieces and the design is totally impeccable.

Parmigiana Fleurier

Parmigiana Fleurier was founded almost as recently, in the city of Fleurier in 1976. They produce hand-crafted watches that take 400 hours or more to build, including some incredible openwork complications and make relatively small numbers of watches per year.  They may not hit the sales targets that unanimously known brands can afford, but the exclusivity makes the watches even more desirable to some.

Vacheron Constantin

Vacheron Constantin was founded by Jean-Marc Vacheron in Geneva in 1755, and are still run by descendants of the founder today. With owners including Napoleon Bonaparte they have a rich tradition, and they are currently the oldest watch manufacturer in the world. With owners including Napoleon Bonaparte they have a rich tradition, and they are currently the oldest watch manufacturer in the world.

Daniel Wellington

Daniel Wellington watches are the newest company to feature in this list, having been founded as recently as 2011. They produce a marvellous range of minimalistic designs, based on the style of an old British gent, and are probably the most affordable on the list too.

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