Six ways to grow your online business

The way we shop has changed dramatically due to the ongoing effects of the Covid-19 pandemic. Multiple lockdowns across the UK have caused our high streets to close, driving people to shop online in unprecedented numbers.

Online businesses such as Amazon have reaped the benefits, but there is still the potential for other retailers to improve their online offering.

Email marketing: driving consumers to your website

Perhaps you already have a customer database or you are considering putting together an email marketing plan for the first time. There is a wealth of information out there to consider, with apps and plugins that will help to make the process easier. There are also marketing agencies that specialise in e-commerce email marketing.

Social media

One of the cheapest and easiest ways to ensure your business reaches more people is by having a social media profile on a variety of platforms. Don’t feel you need to be on all platforms; instead, having a presence on the key ones – such as Instagram, Facebook or YouTube – can really help to grow your business. This is a very effective way to keep your audience up to date with your business and maintain their interest in what you offer.

Inclusivity

Include captions on any video content and descriptions on images. Ensure your website is easily readable and accessible for those who are hearing or sight impaired.

Your website: retaining customers

If you are driving customers to your website from e-marketing or your social media, you need to consider a number of factors. If you are about to set up your site, ensure your domain name is easy to remember. To find the best name for your business, companies such as visit names.co.uk are a great place to start. Check your site is easy to navigate and has compelling imagery and persuasive content.

Accessibility

Between the elements of your site should be ample whitespace or ‘breathing room’. A crowded website is not enjoyable to look at and could easily make customers turn away. This is also true with regard to site navigation – too many clicks between a product or service and the purchase can cause potential customers to get bored and move on. You want to tap into that impulse purchase!

Beautiful imagery

Replacing stock photos with your own can make all the difference. Professional product photography is an investment that can improve the sales conversion rate on your site. Being able to see a product styled well in the right environment enables the consumer to imagine it in their own home or life.

Persuasive content

investing in copywriting may be out of budget for many small businesses, but persuasive content that hits the right SEO requirements will boost traffic to your site and sales. Ensuring your website is up to date, particularly focussing on contact details, product pricing and information can also make the difference between making a sale and losing it.

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Tips to Design your pergolas with the best screens

A pergola is an exterior structure that comprises columns to support the roof grid of rafters and beams. This roofing grid can be open or closed to create a protected area for the elements. Most people have these Pergolas independently or attached to a home. It is the structure of the yard or garden to provide comfort, shade, and seating outside the house. It is one of the best ways to change the style of your backyard. There are many types of privacy screens available based on the structure of the pergolas.

They make the pergola privacy screens from vinyl, cedar and pressure-treated lumbers. It solves get privacy from the noisy neighbors and enjoy your own space peacefully. Decorating with a privacy screen allows you to create a total-coverage for the exterior structure and also helps in maintaining the trendy and slim look of a pergola.

The pergola privacy screen not only gives privacy to the people, but also protects them from rain and sunlight by giving shadow to the place when you sit or stand. It can easily attach to different pergolas. You can buy different styles of pergolas at many retail stores and official online sites. There are many experts of project managers at online sites to guide the customers with the best styles of pergolas based on their needs and budgets. They help you in buying the screens that last for a longer time and also explain their usage.

There are many varieties of elegant pre-selected and custom-designed privacy screens that perfectly suit your decks and pergolas. They provide screens made from fine quality materials at an affordable price. They also have the best quality retractable screens that last for a longer time getting no damage. It protects windows from pet claws and supports front and rear projections. It connects with new modern technology such as energy savings, bright colors, environment protection, and dynamic picture.

They have professional and experienced technicians to make the screens based on the ideas given by the customers. They first collect the ideas, design, size, and shape of the pergola screens from the customers and they create the products based on those ideas collected to satisfy the expectations and fulfill the customers. They also have an advanced model screen that comes with a motor to operate them. They also provide touch facilities to open and close the screens easily. Ordering is simple, quick, and safe in the online modes. These screens are with high resistance, firmness, and durability. When you buy them online, they deliver by packing with full safety and care.

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