Six ways to grow your online business

The way we shop has changed dramatically due to the ongoing effects of the Covid-19 pandemic. Multiple lockdowns across the UK have caused our high streets to close, driving people to shop online in unprecedented numbers.

Online businesses such as Amazon have reaped the benefits, but there is still the potential for other retailers to improve their online offering.

Email marketing: driving consumers to your website

Perhaps you already have a customer database or you are considering putting together an email marketing plan for the first time. There is a wealth of information out there to consider, with apps and plugins that will help to make the process easier. There are also marketing agencies that specialise in e-commerce email marketing.

Social media

One of the cheapest and easiest ways to ensure your business reaches more people is by having a social media profile on a variety of platforms. Don’t feel you need to be on all platforms; instead, having a presence on the key ones – such as Instagram, Facebook or YouTube – can really help to grow your business. This is a very effective way to keep your audience up to date with your business and maintain their interest in what you offer.

Inclusivity

Include captions on any video content and descriptions on images. Ensure your website is easily readable and accessible for those who are hearing or sight impaired.

Your website: retaining customers

If you are driving customers to your website from e-marketing or your social media, you need to consider a number of factors. If you are about to set up your site, ensure your domain name is easy to remember. To find the best name for your business, companies such as visit names.co.uk are a great place to start. Check your site is easy to navigate and has compelling imagery and persuasive content.

Accessibility

Between the elements of your site should be ample whitespace or ‘breathing room’. A crowded website is not enjoyable to look at and could easily make customers turn away. This is also true with regard to site navigation – too many clicks between a product or service and the purchase can cause potential customers to get bored and move on. You want to tap into that impulse purchase!

Beautiful imagery

Replacing stock photos with your own can make all the difference. Professional product photography is an investment that can improve the sales conversion rate on your site. Being able to see a product styled well in the right environment enables the consumer to imagine it in their own home or life.

Persuasive content

investing in copywriting may be out of budget for many small businesses, but persuasive content that hits the right SEO requirements will boost traffic to your site and sales. Ensuring your website is up to date, particularly focussing on contact details, product pricing and information can also make the difference between making a sale and losing it.

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Detailed Description About Oppo A53 Model

Oppo is one of the most successful mobile brands in India and is well known for the quality camera quality of its mobile phones. Apart from this, these mobiles are budget-friendly according to their features. On 20th August 2020, Oppo launched a new model Oppo A53. It is a mid-ranged mobile priced at Rs. 15,490.

Features and specifications of Oppo A53

  • Colors: Available in three colors; Fancy Blue, Electric Black and Fairy White.
  • Display: 6.50 inch (720 x 1600) punch-hole display 90 Hz of screen refresh rate, 269 PPI pixel density with 16.7M color support and 89.2% screen to body ratio.
  • Memory and storage: For 4GB RAM; 64GB storage and for 6GB RAM; 128GB storage which is expandable to 256GB. Supports micro SD card with a 3-card slot.
  • Camera: It has 13MP (lens) + 2MP (depth) + 2MP (macro) rear camera and 16MP front camera for quality selfies.
  • SIM: Dual SIM (nano + nano) dual standby (4G + 4G).
  • Operating System: Android 10 based on ColorOS 7.2 operating system 1.8GHz Qualcomm Snapdragon 460 octa-core processor and Adreno 610 GPU.
  • Battery: It has 5000 mAH massive lithium-polymer battery with 18W fast charging technology.

Additional details about Oppo A53

Oppo provides 1-year manufacturer warranty for the device and 6-month warranty for in-box items including the battery as well from the date of purchase. According to all the features of Oppo A53, the price is quite decent and affordable for even a middle-class person. So, don’t why wait for anything else? Go order one for you or gift it to your loved ones.

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