Tips for running social media campaigns

Internet marketing has proved to be game changes during last few years. For some, it has managed to increase sales percentages. But t with inadequate budgets for internet marketing are reporting decreasing sales figures every month.  It is still not late! Companies can still reshape their strategy and get back on track in future with their perfect internet campaign.

Choose tools according to your company’s marketing strategy

Some of the most widely used internet marketing and social media management tools Google Insights, Google Insights, Mavenlink, Basecamp, Trello, TweetDeck, HootSuite, Moz, etc. Every day some or the other company introduces its new tool with the latest technology. Tools play an important part in the smooth functioning of campaigns, especially, if your company manages its own campaigns. Upgrading these tools is important and can prove helpful too. But, it is equally important to think about the new tool’s impact on your marketing strategy and its effectiveness. Will it really help in improving your campaign’s performance, or will it prove to be a dead investment?

Goals for social media campaigns

Social media campaigns will help your marketing strategy only if you have clear aim and reason behind running campaigns.  The Clear objective can also help you to choose the right tactics in marketing. Some companies use to just to create awareness about their products, while some use it with the aim to drive customers towards their online sales channels.

Usually, it is advisable to run awareness campaigns about products and services. Then, this awareness is used to convert prospect customers into permanent customers. So, companies who are willing to create brand awareness campaigns should also be ready with their plan about how they wish to use campaigns to send the company’s message across and to create loyal customers.

Choose one channel instead of many

These days, every brand prefers to be on all popular social networking sites like Twitter, Facebook, Instagram, LinkedIn, and also on video sharing sites like YouTube, Vimeo, etc. The content requirement for each site is different and so is the audience type that each site caters. Sometimes, companies do not have adequate staff to manage resources and content requirements for various sites. This is when a campaign starts losing its quality and results in a poor experience for customers who follow product’s pages.  In order to deal with this problem, it is advisable to prioritize just one channel that can help the company to reach its target audience.

Make sure that your internet marketing team is updated about various issues

In most cases, poor integration of social media campaigns and company’s marketing strategy is caused due to lack of information among social media managing team. It is advisable to make sure that your social media marketing team is aware of company and product related issues. Even if you are outsourcing your social media and internet marketing campaigns, make sure that you keep your outsourcing partner updated about various issues related to your product or service.  They should also remain in constant touch with your company’s customer servicing teams.

If you outsource your marketing aspects to multiple companies, your organization should try to avoid this, and hire some own talent to balance agency and in-house expertise.

Using big data to increase sales

Thanks to data drove marketing approach, companies can use services provided by internet marketing experts to pull behavioral data for target customer groups. Then, this data can be used to directly target specific groups or individuals with emails, tweets, or posts about company’s products that the customer has recently expressed interest in buying. Big data can also be used to give personalized offers, discounts to the customers via emails.

Performance should be measurable

Social media campaigns are not cheaper anymore. In-fact, they can prove to be one of the most expensive aspects of your company’s marketing strategy. So, it is obvious that questions will be raised about its impact and contribution towards increasing sales figures. Again, data driven approach can help you to get perfect figures for ROI.

Treat failure as an opportunity to learn

Money needed to run small internet marketing campaign for one week is still less than the amount required to run advertisements on popular national TV channels. So, use social media as the tool to experiment with new posts. Some campaigns would work, and some might not.